Plan for the Land society is a non-governmental non-profitable organization for the conservation of wildlife and biodiversity in Iran and in the Middle East, through the following activities:
1. Direct conservation field projects for the endangered species.
2. Indirect conservation through promotion of sustainable livelihood in human societies in the surroundings of protected areas.
3. Increasing public awareness on the importance of biodiversity and environmental conservation through educational programs for the residents of big cities; more focused on adolescents and children.
4. Stirring up the innate sense of biophilia, through publication of artworks by nature photographers and illustrators on the beauty and charisma of our adored biodiversity.