Branding Toolkit

In decision 15/14, the Conference of the Parties adopted the Communications strategy to support the implementation of the Kunming-Montreal Global Biodiversity Framework. This strategy is meant to include a clear global brand that is accessible to a wide range of audiences and used in other contexts with easy terms for use and licensing.

The campaign assets are available below and include a logotype and short titles for the goals and targets which are meant to be used in public communications. The visual identify will be further extended into a system of icons for the 23 action-oriented targets. The assets are currently available in English but will soon be made available in all United Nations languages.

The communications strategy will continue to be developed in a participatory, iterative and flexible manner. These efforts will be assisted by communication experts and other relevant disciplines, including strong participation from indigenous peoples and local communities, women, and youth.

Note: The required graphic files and font systems are open source only for use with communications associated with the promotion of the Framework.

Branding Information

Branding and logo (2024) (Zip file - 865 MB)

Voronoi diagrams are captivating geometric patterns that weave them-selves into the very fabric of nature’s tapestry. They emerge as silent poets, etching tales of connection across cell membranes. In these patterns, we glimpse the heartbeats of the mathematical elegance that is intertwined with the soul of the natural world, evoking a sense of wonder and beauty.

The Kunming-Montreal Global Biodiversity Framework’s identity captures the essence of natural beauty, composed of 23 distinct elements. Each element represents one of the targets, forming a unified whole that reflects the interconnectedness, illustrating the need for global action.

The logo symbolizes our connection to all life on the planet and the intricate beauty that surrounds us

This branding and logo package includes:

The logo/symbol in various formats (black and white, .eps, .jpg, for print, for screen, etc. )
The logo and text in English, Spanish and French
A grid with all the target icons
All Target visual icons

Usage Don'ts

The following examples showcase what to AVOID AND NOT DO when using the logotype.

Do not change the color of the logo and/or wordmark.
Never modify the logos and logo elements supplied in the logo package.
Never use the logo on a colored background except on white or light grey or black for the negative version.
Avoid to put the logo over an image. If you put it over an image make sure the logo is readable

Target Visual Icons

Each icon represents one of the targets, forming a unified whole that reflects the interconnectedness, illustrating the need for global action.

Colours

Brandpalette: Colours

Typography

Font (Zip file - 21 MB)

Giorgio Sans Giorgio Sans is used for the main headlines. With more style than the typical condensed sans, it features an alternate set of round titling capitals for a truly unique look. Giorgio Sans is designed by Christian Schwartz, Vincent Chan, Panos Haratzopoulos, Ilya Ruderman from the type foundry Commercial Type. The type supports LATIN, CYRILLIC, and GREEK. As a substitute font for languages that aren’t supported by Giorgio Sans we use the open source font OSWALD
Inter Inter is used for subtitles and body copy. Inter is an open source Google font. The Inter type project is led by Rasmus Andersson.
Giorgio Sans Bold Primary Headline Giorgio Sans Extra Light Secondary Headline Inter Bold Subtitle Bodycopy Highlight Inter Regular Bodycopy Inter Light Secondary Subtitle
Giorgio Sans should always be used in Bold for primary headline and in Extra Light for secondary headline. For subtitles we use Inter Bold and secondary subtitles Inter Light. Use these type settings as guidance when working with this.	Headline: Primary Alignment: Left Setting: Ragged Case: Sentance case Typeface: Giorgio Sans Weight: Bold Type Size: 80 Letter spacing: 10pt Leading: 70pt Headline: Secondary Alignment: Left Setting: Ragged Case: Sentance case Typeface: Giorgio Sans Weight: Extra Light Type Size: 80 Letter spacing: -10pt Leading: 70pt Headline: Tirtiary Alignment: Left Setting: Ragged Case: Sentance case Typeface: Inter Weight: Bold Type Size: 20 Letter spacing: 0pt Leading: 22pt Headline: Quaternary Alignment: Left Setting: Ragged Case: Sentance case Typeface: Inter Weight: Light Type Size: 20 Letter spacing: -20pt Leading: 22pt
Inter should always be used in regular as running text. It should be always left aligned. For highlights we use Inter Bold. For larger set text we use Inter Light.	Body text: Primary Setting: Ragged Case: Sentance case Typeface: Inter Weight: Regular Type Size: 10 Letter spacing: 0pt Leading: 13pt
	Body text: Primary Large size Setting: Ragged Case: Sentance case Typeface: Inter Weight: Light Type Size: 20 Letter spacing: 0pt Leading: 22pt