Communication, Education & Public Awareness

CEPA Best Practices Database Project

The project below was submitted by the organization below in response to the notification issued by the Executive Secretary in December 2003. The Secretariat does not assume responsibility for the accuracy of the information it contains. Any questions about the project should be addressed to the organization which reported the project

General Description
Title Nature Management in Partnership - IUCN/Czech Republic
Status Completed
From 1998
To 09/01/2003
Country(ies) Czechia
Region(s) Central and Eastern Europe
Participating Organization(s)
Lead Organization(s) Ministry of the Environment, Czech Republic
Type of Implementing Agency(ies) Non-Governmental Organizations
Other Collaborating Organizations Regional Environmental Centre, Czech Republic Representatives from governmental and non-governmental organizations
Main Target Groups or Audience
Contact Details
Contact Person DR Alena Reitschmiedova
Job Title Head of Dept. of Environmental Education and Public Participation
Organization Czech Environmental Institute
Address Kodanska 10
City 110 00 Prague
Country Czechia
Telephone +420 267 225 281
Fax +420 271 740 866
E-mail Address
Web Site
Source of Funding Bilateral
Funding Agency MATRA - Government of the Netherlands; Ministry of the Environment of the Czech Republic
Goals and Objectives
Overall Goal Establish Communication as a standard tool of nature protection management in the Czech Republic
Specific Objectives (1) strengthen the inter-linkage between national and local policy making and planning, (2) integrate the interactive stakeholder management approach in the management and development of agencies dealing with protected areas at various levels, (3) increase the input from local experts and local language activities to support the integration process, and (4) formulate guidelines for communication and stakeholder management to be used in the local processes in protected areas connected with NBSAP and Natura 2000.
Scope and Activities
National Level Activities Kick off meeting with stakeholders in May 2002 The history and ambitions of the project were explained and the outline for the next phase was discussed. The project would aim at Protected Areas and strengthen capacities to implement the NBSAP and Natura 2000 and involve directors and managers of protected areas. The project should contribute to improve the links between the national and local level. Participants expressed the need to involve mass media and involve NGOs.
Stakeholders analysis and set up a national project team Co-operation has been continuing with people from previous project and new stakeholders were invitid to co-operat. The members of the team were: Alena Reitschmiedova - national coordinator, CEI, Tomas Kazmierski, REC CR, Representative of the Ministry of Environment, Central PLA Administation, protected landscape areas, national parks, Agency for Nature and Landscape Protection, regional coordinators of previous phase of the project and other stakeholders. This team´s work was focused to establishing communication as a tool of nature management at the national level. During project perion there were held several negotiation with key stekeholders. The main goal of the meetings was to ensure support for implementation of effectvive communication at the national level and start to wwork on a systém of training of protectionists in necessary skills. The idea of a training center for training of protected areas staff was presented.
To select the new pilot projects An information that a new phase of the IUCN project was starting was sent to all PLAs and NPs within the CR with ask to present proposals of pilot project. There were introdused the goal and aims of the project. The new 2 pilot projects were selected on worshop which was held with 11 representatives of protected landscape areas, 2 from national parks, 1 NGO and 12 representatives from Ministries of Environment and Agriculture and other national institutions. The protected areas representatives presented their conservation problems at the local level that could be solved through effective communication with stakeholders. National project team evaluated all proposals and selected 2 pilot projects from PLAs. One of criterias for choosing these 2 pilot projects was transfer experiences to other protected areas and the pilot projects could serve as a model cases. The other criterias for winning proposal were focused to project to be realistic in achieving changes and objectives during one year of project implementation. From that process Beskydy – with the „Changing attitudes and practices of farmers regarding wolves“ and Zelezne hory PLAs on „The visiting management in the National Nature Reserve of Lichnice and Kankovy hory“. The seminar was facilitated by Frits Hesselink and Alena Reitschmiedova.
Regions and Sub-Regional Level Activities Local teams and pilot project planning
In each of the pilot projects we started by appointment of local coordinators who were invited to common workshop in Prague. There were discussed the project background, problems and objectives. Output of the meeting were adjusting and precising preparation of the project for its development. There was made detailed stakeholders analysis with cooperation with IUCN consultant Frits Hesselink.
Two regional core teams had been set up
Local coordinators (PLA representatives) set up regional core teams including other colleagues from PLA Administration and target groups´ „ambassadors“ who were cooperative nad willing to work on the project one year.

Workshop for regional teams
The regional core teams and national team met in Sec (PLA Zelezne hory) and were trained in project management skills, logical framework method, stakeholder analysis, presentation and basic communication skills. They discussed problems of their projects, make it more precise and specified details of outputs. They desined first draft of projects including overall goals, purpose, outputs and some activities whithin their project. On the base of the fist draft could prepare next steps in project implementation. But the drafts adjusted during the project implementation.

Training on communication skills and regional meeting preparation
PLA staff in both participated protected areas were trained in use of effective communication skills and approaches which could be applied in daily communication with stakeholders. Basic rules of the skills were presented by IUCN consultants Eddie Idle (in Zelezne hory PLA) and Frits Hesselink (in Beskydy PLA) with assistance of national team members. The main aims of the training were PLA staff be aware in negotiation with stakeholders, problem solving and achieve a good and positive (or neutral) feedback from involved local stakeholders.

Regional meetings
The regional meetings were held at neutral field (outside of PLA administration, mostly in a pub or other public meeting room. There were invited local representatives of target groups who had a some relation to solved the problem. The regional core teams focused on such representatives who were „ambassadors“ of the target group and were able to transfer information and experience to the others. The core teams presented the main problem and asked participants for help in solving it. Representatives had a space for expressing their problems and views of nature protection management of PLA, problems in the area, etc. They discussed the problem and at the end all participants agreed with common outputs (issues) which could be solved and could contribute to eliminate the problem. The result of the meeting was the participant agreed with necessarity to solve the problem and their expressed their willingness ti contribute to project activities. In a good working athmosphere participants brought ideas what activities would be done, to achieve the aims that was agreed. They proposed their Action plan with assigning the responsibility for work on each implemented activity. In both of the pilots the regional meetings were held 2 times.

Regional teams
The regional core team gained new collaborators at the regional meeting and there were set up enlarged regional team with involved local people. All members of the team took some activity to ensure implementation of the Action plan.

There were held several visits by national co-ordinator in the pilot areas including meetings with the local stakeholders.